For Manufacturers

Own Your Retail Relationships

Coordinate brokers and distributors, manage direct retailer relationships, and gain complete visibility across your go-to-market strategy.

50+
Brands Served
$2B+
Trade Spend Managed
40K+
Retail Locations
CentrixIQ Mobile App CentrixIQ Mobile App
CentrixIQ Sales Pipeline CentrixIQ Sales Pipeline
IQ
CentrixIQ now
Promotion Alert
Summer BOGO performing +34% above forecast

Complete Go-to-Market Visibility

CentrixIQ gives manufacturers full control over their retail presence, whether selling direct, through brokers, or via distributors.

Retailer Management

  • Direct retailer relationship tracking
  • Buyer contact management
  • Category review scheduling
  • Promotion planning & execution
  • Store-level distribution tracking
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Partner Coordination

  • Broker network management
  • Distributor relationship tracking
  • Territory & coverage mapping
  • Performance scorecards by partner
  • Activity visibility across network
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Brand Portfolio

  • Multi-brand product catalog
  • UPC-level item management
  • Price list & authorization tracking
  • New item launch workflows
  • Seasonal program management
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Meet IQ

Your intelligent assistant for instant insights across your entire go-to-market operation.

Ask natural language questions about your business. Get instant answers about broker performance, retailer trends, distribution gaps, and promotional effectiveness.

Performance Analytics

Track sales velocity, distribution, and promotional lift across your portfolio.

Partner Insights

Monitor broker and distributor activity, identify top performers, and spot coverage gaps.

Opportunity Detection

AI surfaces new distribution opportunities, pricing issues, and competitive threats.

Try the Assistant

Everything You Need to Succeed

A comprehensive platform supporting manufacturers from strategy through execution.

AI Assistant & Analytics

Native AI surfaces insights across your entire go-to-market. Ask natural language questions about your data.

Trade Spend Management

Plan, execute, and measure promotional investments. Track ROI and optimize spending across accounts.

Document Management

Centralized document management. Share sell sheets, presentations, and specs with partners.

Market Data Integration

Direct integration with NIQ, Circana, and SPINS for category insights and competitive intelligence.

Mobile Apps

Native iOS and Android apps for your field teams. Capture store visits, photos, and competitive intel.

Seasonal Planning

Manage seasonal programs, new item launches, and promotional calendars across your portfolio.

Coordinate Brokers & Distributors

Whether you work with one broker or dozens, CentrixIQ gives you visibility across your entire partner network.

Many manufacturers rely on a mix of direct sales, broker representation, and distributor relationships. CentrixIQ helps you manage this complexity with clear visibility into who's doing what, where.

  • Track broker coverage by territory and channel
  • Monitor distributor fill rates and inventory
  • Assign and track activities across partners
  • Compare performance across your network
  • Identify coverage gaps and opportunities

Broker Management

Track broker relationships, coverage, and performance by market.

Distributor Tracking

Monitor distributor inventory, fill rates, and delivery performance.

Territory Mapping

Visualize coverage and identify gaps in your go-to-market.

Partner Scorecards

Compare performance metrics across your partner network.

Connect Your Entire Tech Stack

Over 40 pre-built connectors plus custom API access for seamless connectivity.

Salesforce
Dynamics 365
Power BI
Microsoft Fabric
Teams
Slack
SAP
Nielsen IQ

Ready to Take Control?

See how CentrixIQ helps manufacturers own their retail relationships. Schedule a personalized demo today.