Configured for how your industry sells
Channel sales looks different in every industry. The accounts, the middlemen, the money that gets taken off the invoice — the shapes change. CentrixIQ is one platform tuned to those shapes rather than a generic CRM you bend into place.
Consumer goods & food and beverage
This is the industry CentrixIQ was built in, and it shows in the parts of the product no generic CRM has: trade promotion planning tied to real deduction outcomes, syndicated market data alongside your own shipment data, and retail execution designed for a rep standing in an aisle.
If you sell food, beverage, natural products, or packaged consumer goods through distributors and retailers, the hard parts of your business are trade spend you can't tie to results, deductions you can't explain, and distribution gaps you find out about a quarter late. Those are the three things this platform was built to close.
Explore the consumer goods fitWhere you sit in the channel
Same platform, different starting configuration depending on whether you make it, move it, sell it, or stock it.
The parts that work in any industry
Under the industry-specific modules is a general sales and operations platform. If you sell through partners, distributors, or a field team, most of this applies regardless of what's in the box.
CRM
Accounts, contacts, pipeline, and activity history built around selling through someone rather than direct to a consumer.
Field & territory
Territories, visit plans, mobile check-ins with photos, and objectives a rep completes on site.
Quote-to-cash
Price lists by customer, quotes, orders, invoices, and the deductions and short-pays that come back against them.
B2B buyer portal
A branded self-serve site where your customers reorder, see their own pricing, and pull their documents.
Connectors
ERP and accounting, EDI, e-commerce, and automation — so this fits the stack you already run. See connectors.
AI assistant
Ask questions of your own data in plain language, and get answers grounded in your records rather than a generic model.
Don't see your industry?
We're actively expanding into adjacent industries that share the same channel structure — a field team, distributors or dealers in the middle, and money coming off the invoice at the end. If that describes you, the platform likely already does most of what you need.
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