Retail Execution Software for Field Teams

Equip your field sales team with a mobile app for store visits, merchandising audits, and photo capture — and see everything from HQ in real time.

Retail execution is the work CPG field teams do at store level — completing store visits, auditing merchandising and planogram compliance, checking pricing and stock, and capturing photos — to make sure what was sold in actually shows up on shelf. It's where promotions either come to life or quietly fall apart, and for most brands it's tracked in scattered notes, texts, and camera rolls that never make it back to HQ.

CentrixIQ delivers retail execution through CIQ Retail, a native iOS app available on the Apple App Store. Field reps run their full day from an iPhone or iPad — CRM, route management, store visits, and photo capture — and the app is offline-capable, so it keeps working in the back of a store with no signal and syncs in real time the moment it reconnects. HQ gets real-time visibility into what's happening in the field, and because CIQ Retail is part of the unified CentrixIQ platform, that store-level data flows straight into CRM, trade promotions, deductions, and analytics.

Capabilities

Everything Your Team Needs in the Field

Mobile Store Visits (iOS)

Run guided store visits from the CIQ Retail iOS app on iPhone or iPad, so every rep follows the same checklist at every stop.

Merchandising & Photo Capture

Audit merchandising and planogram compliance and capture before-and-after photos at the shelf, time-stamped to the visit.

Route Management

Plan and follow optimized routes so reps spend more of the day in stores and less of it figuring out where to go next.

Offline-Capable Sync

Keep working with no signal in the back of a store — data is captured offline and syncs to CentrixIQ in real time once reconnected.

Real-Time HQ Visibility

See store visits, photos, and field activity as they happen from HQ, so leadership knows what's on shelf without waiting for a Monday report.

AI-Assisted Insights

Ask IQ, the built-in AI assistant, which stores need attention and where execution is slipping — in plain language, no report-building required.

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Related

Part of a Unified CPG Platform

Retail execution works best when store-level data shares a platform with the rest of your go-to-market workflow.

Trade Promotion ManagementPlan & track spend
Deductions ManagementTrack & recover
CPG CRMAccounts & pipeline
ConnectorsERP & market data
FAQ

Retail Execution Questions

Retail execution is the work CPG field teams do at store level to make sure what was sold in actually shows up on shelf. It covers completing store visits, auditing merchandising and planogram compliance, checking pricing and stock, and capturing photos as proof of what's happening in the aisle. Strong retail execution is how brands turn a promotion or a distribution win into real sales at the register.

Yes. CentrixIQ delivers retail execution through CIQ Retail, a native iOS app available on the Apple App Store. Field reps run their full day from an iPhone or iPad — CRM, route management, store visits, and photo capture — purpose-built for the store-level work field sales teams do every day.

Yes. CIQ Retail is offline-capable, so reps can complete store visits, audits, and photo capture even in the back of a store with no signal. Everything captured offline syncs to CentrixIQ in real time the moment the device reconnects, so nothing is lost and HQ stays up to date.

During a store visit in CIQ Retail, reps can audit merchandising and planogram compliance, check pricing and stock, capture photos of the shelf, and log notes against the store — all from the iOS app. Because it's tied to CRM and route management, every visit is recorded against the right account automatically.

CIQ Retail is part of the unified CentrixIQ platform, so the store-level data field reps capture shares the same system as CRM, trade promotions, deductions, and analytics. That means a store visit, a planogram check, or a shelf photo can inform promotion planning, deduction disputes, and reporting without manual exports or re-keying.

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