CPG CRM Built for Channel Sales
Track retailers, manage contacts across broker and distributor networks, and keep full visibility into go-to-market execution — in a CRM designed for CPG, not generic B2B.
A CPG CRM (channel CRM) is a customer relationship management system built for the way consumer packaged goods brands sell — through retailers, brokers, and distributors — rather than the direct, single-buyer pipelines that generic B2B CRMs assume. It models the accounts, partner networks, and go-to-market activity that actually drive CPG revenue, instead of forcing channel sales into a deal-and-contact structure designed for software or services.
CentrixIQ is that CPG CRM. You track retailers, manage contacts across partner networks, log activities, and maintain full visibility into go-to-market execution — with retailer and account profiles that carry full history, contact management, activity tracking, and pipeline visibility. It's designed for the complexity of channel sales, not generic B2B CRM workflows, and it shares data with trade promotions, deductions, retail execution, and analytics in one platform. It goes live in days, not months.
Everything You Need to Manage Channel Sales
Retailer & Account Profiles
Keep a complete profile and full history for every retailer and account in one place, so the whole team knows where each relationship stands.
Contact Management Across Partners
Manage contacts across your broker and distributor networks, not just direct buyers, so no relationship in the channel slips through the cracks.
Activity & Pipeline Tracking
Log activities and maintain full pipeline visibility into go-to-market execution, so you always know what's moving and what's stalled.
Built for Channel Complexity
Designed for the complexity of channel sales — retailers, brokers, and distributors — rather than the generic B2B CRM workflows that assume a single direct buyer.
Connected to Trade & Deductions
Shares account data with trade promotions, deductions, retail execution, and analytics in one platform — so the CRM isn't an island.
AI-Assisted Briefings (IQ)
Ask IQ, the built-in AI assistant, to brief you on any account before a meeting — recent activity, open items, and history — in plain language.
Part of a Unified CPG Platform
A CPG CRM works best when it shares data with the rest of your go-to-market workflow.