Today we're launching CentrixIQ, and we couldn't be more excited about what's ahead.
CentrixIQ is a unified platform built for CPG manufacturers. It's the product of years of working inside the industry, watching teams struggle with fragmented tools, disconnected data, and processes that should be simple but never are. We built CentrixIQ because we lived those problems ourselves, and we got tired of waiting for someone else to fix them.
Why we built this
If you work in CPG, you know the drill. Your sales data lives in one system, your trade spend in another, your retail execution in a spreadsheet someone emailed last Tuesday. Field teams use one app, headquarters uses another, and nobody has the full picture. Every quarter, someone spends two weeks pulling reports together just to figure out what happened.
We spent years watching this play out across companies of all sizes. The pattern was always the same: good people doing hard work, held back by tools that weren't designed for how CPG actually operates. So we decided to build something better.
What CentrixIQ does
CentrixIQ brings sales analytics, retail execution, trade management, and reporting into a single platform. No more bouncing between five different tools to answer a straightforward question. No more reconciling data across systems that don't talk to each other.
- Sales analytics and reporting across all channels
- Retail execution and store-level tracking
- Trade spend management and deduction tracking
- Built on Microsoft Azure for enterprise-grade security
Built on solid ground
CentrixIQ is built on Microsoft Azure, which means enterprise-grade security, reliability, and scalability from day one. We took infrastructure seriously from the start because we know what's at stake when manufacturers trust a platform with their data.
What's next
This launch is just the beginning. We have a roadmap full of features and integrations that we're genuinely excited to build. Mobile support, connector libraries, partner portals. There's a lot coming.
But for now, we're focused on doing one thing well: giving CPG manufacturers a platform that actually works the way they do. If that sounds like something your team needs, we'd love to talk.